08.15.07

Advertising 101

Posted in advertising/marketing at 3:58 pm by eighty5original

Disclaimer: Other than it being awesome and an advertisement, this photo has nothing to do with this post.

Donald Gunn’s 12 Types of Ads breaks down advertisements into twelve distinct categories.

Here they are listed for your convenience. Or click the link above to see descriptions and examples of each.

1. The Demo. This is a visual demonstration of a product’s capabilities.
2. The Need or Problem. There is something wrong/missing in your life and our product/service will fix it.
3. (variation on #2) The Symbol, Analogy, or Exaggerated Graphic. Used to represent the problem.
4. The Comparison. Their product is superior to the competitor’s.
5. The Exemplary Story. Narrative that illustrates product’s benefits.
6. The Benefit Causes Story. Trail of events caused by the product’s benefit.
7. The Testimonial. Duh.
8. The Ongoing Characters and Celebrities. Recurring character to cement brand’s identity.
9. The Associated User Imagery. Showcases type of person it wants you to associate with its product.
10. The Unique Personality Property. Highlights something in the product that stands out.
11. The Parody/Borrowed. Duh

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