20% wedding planning, 50% design, 30% randomness
I can’t believe that someone would agree to this. I have a hard enough time staying focused on a telephone call without being distracted by the squirrels running around on my deck outside. Can you imagine trying to have a conversation with your best friend that you get to speak to three times a year, while after every new subject is presented… an advertisement flashes on your screen in front of you? I guess it’s all in the name of free phone service.
This article from this passed Saturday’s issue of The New York Times Magazine takes you into the world of advertising for Spanish speakers. They have even labeled Hispanics into the degrees in which they have assimilated.
As they begin to realize that Hispanics are spending as much as $928 billion in the US, advertising agencies are targeting entire campaigns to the spanish-speaking immigrants. These are American-born citizens as well as green-card residents and the undocumented.
I find it interesting that some marketing mechanisms had to be completely re-branded. Spending $60 million on Hispanic targeted advertising, Walmart’s English tag line, “Low prices, always,” just doesn’t resonate with hispanics. While “Para su familia, de todo corazón. Siempre,” or “For your family, from the heart. Always,” draws on their family-focused attitude.
Disclaimer: Other than it being awesome and an advertisement, this photo has nothing to do with this post.
Donald Gunn’s 12 Types of Ads breaks down advertisements into twelve distinct categories.
Here they are listed for your convenience. Or click the link above to see descriptions and examples of each.
Who do you think of when you hear Aleve? I’m guessing it would be more along the lines of an arthritic retiree rather than a hip thirty-something who plays pick-up after work.
That’s why Bayer has launched a new marketing initiative directed towards the 25-49 age range. They have created an online scavenger hunt for Aleve Liquid Gels that leads you through wikis, blogs, and video clues. The concept centers on Al and Eve, a scientist, and investigative reporter, respectively. They have teamed up to fight against a group named P.A.I.N. (People Against Internet Networking) who have stopped the liquid flow of information. And of course they need your help. The company hopes that their audience will think this game is so cool that they will forward it to their friends, hence the name viral marketing.
I don’t know how successful it will be however, the comments on the blogs are clearly fake, as you cannot reply to them. Also, the design of the sites are sub-par, and not very “cool.” My prediction is the target audience won’t be fooled. Oh well, you be the judge. Aleviator.com
